FANEUIL HALL GETS ROCKED!
Hard Rock Cafe Boston Opens at Faneuil Hall with Guitar Smash Heard 'Round the World
Featuring 71 Smashers, Including Mayor Thomas Menino, the Blue Man Group,
Darryl "DMC" McDaniels and Damone
Orlando, Fla., June 25, 2007 - Boston will be rockin' on July 2nd when Hard
Rock Cafe opens in the historic Faneuil Hall area! After 17 years in its
Copley Square location, Hard Rock Cafe Boston will make its highly
anticipated move to 22 - 24 Clinton Street at Faneuil Hall. Hard Rock
ceremoniously smashes a guitar at the opening of each new Hard Rock Cafe.
To ensure it's a "smashing" success, Hard Rock will make its grand entrance
by smashing 71 Gibson guitars simultaneously outside the new home of the
Boston cafe - commemorating 1971, the birth year of Hard Rock International.
Several celebrities and musicians, including Barry Goodreau from the band
Boston, blues legend James Montgomery, Darryl "DMC" McDaniels, rock group
Damone, Jordan Knight, members of the Blue Man Group and Bruins center Phil
Kessel, will be on-site as official celebratory "smashers." Famous local
faces, such as Mayor Thomas M. Menino, will also participate in the historic
event. Prior to the opening, Mayor Menino will present Hard Rock with a
proclamation announcing that July 2nd has been deemed "Hard Rock Cafe Boston
Day."
Furthermore, for each guitar that is smashed, Hard Rock will donate a new
guitar to Peace Games, a nonprofit organization dedicated to ending the
trend of violence in the U.S. by teaching children to become peacemakers in
their schools and communities through music and other initiatives.
WHAT: Hard Rock Cafe Boston Opens with Guitar Smash Heard 'Round the World
WHEN: Monday, July 2, 2007 10 a.m.
WHERE: Hard Rock Cafe Boston, 22 - 24 Clinton Street, Faneuil Hall, Boston, MA
For further details, please visit www.hardrock.com.
In honor of DMC appearing at the Hard Rock Café in Boston on July 2nd– at the grand opening of the new location – we’re giving a FREE DMC wallpaper and the chance to win an autographed poster from DMC. Here’s the deal - Text “hardrock” – all one word – to 22122 (standard text messaging rates apply) for a chance to win an autographed DMC poster. We will contact the winner of the poster via text message and we will send back to you a FREE wallpaper…it’s that easy. We hope to see you at the event on July 2nd!
About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46
countries, Hard Rock International is one of the world's most globally
recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the
world's greatest collection of music memorabilia, which is displayed at its
locations around the globe. Hard Rock is also known for its collectible
fashion and music-related merchandise, Hard Rock Live performance venues and
an award-winning website. In addition to the two flagship Seminole Hard Rock
Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos
are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San
Diego and Biloxi scheduled to open later in 2007. Additional hotel and
casino projects have been announced in Palm Springs and Macau, scheduled to
open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock
Entertainment.
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