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(New York, NY)  Motivator, Innovator, Philanthropist and 2009 Hall Of Fame icon Darryl ‘DMC’ McDaniels will be trading his 'mic' for a bike on Saturday, September 12th, riding alongside a host of other inspired cyclists, riding from New York City to the Hamptons in a charitable drive aimed at helping a cause close to his heart - his own Felix Organization.   Darryl will be peddling 100 miles in the City to the Sand 100 Mile Ride on behalf of his own non-profit foundation and the leadership role it plays in helping foster children and adoptees to become better prepared in the race of their life! DMC is asking for fans to support his efforts by making a donation to the Felix Organization. A tax deductible contribution made out to the Felix Organization can be made via check or money order and sent to 100mileman/DMC, 230 Park Avenue, NYC, NY 10169  or can be made with your credit card online at http://www.active.com/donate/the100mileman (just make sure to put in the comments that you are supporting DMC).

The legendary hip hop pioneer will join a hundred other bicycle, philanthropic, and endurance enthusiasts in the joint-charitable drive - the City to The Sand 100 Mile Ride - founded by entrepreneur/100 Mile Man founder, Jesse Itzler.  Itzler founded the 100 Mile Man Foundation in 2006 - issuing his own bold challenge to friends and admirers to raise the bar of their own creative philanthropy by supporting Itzler's initial 100 mile (non-stop) run, and making it annual event where participants can support their own charities. 

In less than three years the foundation has raised millions of dollars, and continues its exemplary efforts to aid a number of charitable endeavors by raising awareness through unorthodox endurance events.  Says Itzler: "We've all been inspired by Darryl's great charitable and humanitarian efforts through the years, and I am extremely grateful to him for stepping up like this and coming aboard the 100 Mile ride!  The 2009 event will be the biggest and best yet.  We're going to peddle from the gritty streets of NYC to the white sands of South Hampton Long Island, with all participants laughing, talking, rallying, sweating and celebrating for the cause of their choosing along the way." 

Enlisting a diverse array of noted participants this year, including McDaniels, Maverick Carter (CEO of LRMR), Bruce Richards (President of Marathon Asset Management) among others, Itzler has made it a priority for philanthropists joining the 100 Mile team to designate a charity of their own choosing. For this year's event, Itzler has dedicated a portion of the 100 Miles Foundation's contributions to be distributed to the Fund for Public Schools, in an effort to provide scholarships to qualified inner-city students from the New York area.  For Darryl McDaniels, all contributions and pledges committed to the tireless motivator will support the organization he co-founded with Hollywood casting director Sheila Jaffe (Entourage, The Sopranos), the Felix Organization/Adoptees For Children, dedicated to providing enriching opportunities and experiences to children growing up without parents. One of the main goals of the organization has been to send disenfranchised children to summer camp.  Both adoptees themselves, Darryl and Sheila’s advocacy is a direct result of the nurturing they received by being 'taken home,' as young people, understanding first-hand the importance of others providing a supportive environment for those children who have yet to be placed in a loving home.  Since its inception in 2006, the Felix Organization has sent more than 300 children to Camp Felix, a summer camp in Putnam Valley, New York, dedicated to providing children in foster care with the infrastructure and activities of a real summer camp experience.

"I'm honored to be participating in the 100 Mile City to the Sand bike ride," says Darryl.  "To be able to ride with Jesse and his team and all the other participants and aid the Felix Organization in the process - is a real thrill.  It's the kind of personal, community-based connectivity I've spent the past few years of my life trying to enlarge out there. It's going to be a blast!"  

The City To the Sand 100 Mile Ride kicks off at 7:30 AM EST, rain or shine, north at 1st Avenue up to 59th street, over the bridge through Long Island City and beyond.  Riders may be able to compete in select distances - 50 or 100 mile increments, with rest stops provided every 20 miles; Food, drinks, bathroom facilities, medical aid and mechanical assistance will be provided along the way.  For more information about the event log on to www.me-dmc.com . You can also contact DMC at www.twitter.com/Thekingdmc 

For more information about Darryl DMC McDaniels or supporting the Felix Organization please contact: Tracey Miller & Association, Inc. 609-383-2323 or tracey@tmapublicity.com

About Darryl DMC McDaniels:
Darryl “DMC” McDaniels changed music and made history when he broke down cultural barriers 25 years ago with his legendary band Run-DMC. It would be hard to overstate his influence on popular culture. From the first rap group to grace the cover of Rolling Stone to the first to appear on MTV, to the first to go gold and platinum, Run-DMC impacted the world. 30 million record sales later, and seven years after the untimely death of his bandmate and dear friend Jam Master Jay, DMC still continues to create, inspire and motivate.

His critically acclaimed single “Just like Me” featuring Sarah McLaughlin spoke to his new revelation of discovering he was adopted and began his journey down another life path, in search of his birth mother. His struggle was captured in the 2007 Emmy Winning VH1 documentary DMC: My Adoption Journey, giving him tremendous insight and purpose and prompting him to become an advocate for adoption and children in foster care. In between his work as a musician, published author and speaker, DMC co-founded with Sheila Jaffee, the Felix Organization- a nonprofit that works with adoptees and foster children. He’s received numerous awards for his many philanthropic endeavors and his many advocacies for the Arts and Education, including the Hard Rock’s 2007 Love All Serve All Award. In April 2009 DMC, as a member of Run-DMC, was inducted into the 2009 Rock n Roll Hall of Fame. In June 2009 he was one of twenty men invited by President Obama to the White House to address a gathering of youth groups on the merits of responsibility and accountability. www.me-dmc.com

About the 100 Mile Man Foundation:
Founded by entrepreneur Jesse Itzler, the 100 Mile Man Foundation was launched in November, 2006 when Jesse Itzler ran 100 miles (non-stop) in less than 24 hours for various charitable causes.  Today, the foundation continues its 'creative philanthropy,' raising money for numerous charitable endeavors through a variety of endurance events.

For more information and details for making donations / pledges, please visit

The100MileMan.com